Store news | 31 July 2025

P.Louise CITY to open at Trafford Palazzo!

July 2025

The viral beauty brand, P.Louise, opens its first-ever permanent retail destination - a fully immersive P.Louise City. Opening at, this two-floor, fully accessible space redefines traditional shopping.

Spanning 19,000 sqft and will offer a fully experiential retail concept, shaped by the P.Louise community.

Expect bold, ever-changing interiors, bookable experiences, content creation zones and more - opening this Autumn.

Marking a major new chapter for the brand, P.Louise is set to open its first-ever permanent retail destination at Manchester’s Trafford Palazzo and it’s anything but your typical beauty store.

Designed by founder Paige Louise Williams with the P.Louise community in mind, this two-floor, fully accessible space will be known as P.Louise City - a destination that offers far more than makeup.

not just shelves and tills

“We have had opportunities to go into retail before but I have always said we’d only do it if we could do it our way," says Paige Williams, founder and CEO of P.Louise.

“This isn’t just shelves and tills, this is a full-blown P.Louise City built by and for our community. It is about creating memorable moments from the second you step through the doors.”

The new Trafford Palazzo location will serve as a powerful extension of the P.Louise Empire in Stockport - home to the brand's open HQ and training academy.

While the empire represents the heart of the brand’s creativity, education and artistry, P.Louise City will make that world more accessible, interactive and community-focused than ever before.

More than just a place to shop

More than just a place to shop, P.Louise City offers a fully immersive beauty playground - including the iconic P.Louise Pharmacy, P.Louise Supermarket, dedicated and even a dancefloor. Every corner is designed to entertain, inspire and empower. Shoppers can explore and experience products across the brand’s full offering - from colour cosmetics, skincare, bodycare and haircare - with themed zones for each category.

significant milestone

Leandra Dwyer, Asset Manager at Peel Retail & Leisure, said: "The opening of P.Louise’s first permanent flagship store at Trafford Palazzo marks a significant milestone for the brand and a proud moment for our team.

The bold and immersive retail concept set to launch at P.Louise’s city store aligns seamlessly with the core vision of Trafford Palazzo – to deliver an extraordinary blend of experiential shopping and entertainment at TraffordCity, the UK’s foremost retail and leisure destination.”

exclusive launch event

To celebrate the launch, an exclusive event is in the works and fans who sign up to the P.Louise WhatsApp broadcast channel will be first to hear about it. Subscribers will also receive exclusive previews, behind-the-scenes content, early access to product drops and insider updates.

Hoardings for the space will go live the evening of Thursday 31st July, with the store officially opening this Autumn.

The future of retail is here - and it’s P.Louise.

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