Across the calendar year, Trafford Palazzo has introduced a blend of retail and leisure that has never before been seen in the UK. NERF AX, a first-of-its-kind family leisure concept created by a collaboration between Rocafella Leisure Group and renowned toys and games brand, Hasbro, made its entrance to the destination this autumn. This now sits alongside food and drink provided by Manchester-favourite, Archie’s, fitted out with the casual dining brand’s signature fluorescent pink interior.

This year also marked the launch of TP Glow, Trafford Palazzo’s dedicated white box space that has been designed as a flexible, easy-to-fit-out opportunity for smaller businesses to showcase their brands in a physical retail format. TP Glow has welcomed over 20,000 visitors, with residencies from up to 50 brands such as luxury sample sale provider, Showcase, achieving one of its highest conversion rates yet.

Since its acquisition by Peel in 2021 and rebranding as Trafford Palazzo, the destination has undergone a significant transformation to become the UK’s first next-generation experience centre, welcoming major international operators, innovatively imagined debut concepts, and cornerstone flagship venues. Further signings will be announced in early 2024, with even more exciting and unique brands set to join Trafford Palazzo in the New Year.

Inspiring events

Trafford Palazzo has put on an extensive events programme throughout the year, including a four-week ‘TP Feel Good Fest’ centred around wellness that attracted over 24,000 visitors, and a month-long Summer Carnival featuring a range of free activities. More recently the centre has launched a ‘Miracle on 34th Street ’-inspired activation: ‘Christmas on TP Street’, running across December and offering visitors winter crafts, themed performers and live music shows.

community focus

The community continues to sit at the forefront of Peel’s and Trafford Palazzo’s ethos, with the destination curating several charity-focused events, including the Bridgewater Way Walk. Over 450 participants undertook a five-mile challenge in aid of The Christie Charity, raising over £47,000. Other events such as the Wave of Light evening, in support of Baby Loss Awareness Week, raised funds for Tommy’s, the UK’s largest charity that carries out research into the causes of miscarriage, stillbirth, and premature birth.