Store news | 8 September 2023


The first images of Manchester’s brand-new adrenaline-fuelled NERF attraction have been released.

It comes as the eager trailblazers – early birds who snapped up the first available tickets – are set to blast off at NERF Action Xperience (NERF AX) at Trafford Palazzo this month.

The 35,000 sq ft venue is the first of its kind in Europe and features a variety of NERF experiences including thematic blaster battlegrounds, training activities and a several sports games.

The indoor entertainment centre promises an exhilarating social, active play experience and heart-pounding challenges – as well as an on-site Archie’s to fuel up before or after your adventure.

thrilling first-class experience

Chris Hayes, Rocafella Leisure’s Chief Executive Officer, said: “The wait is nearly over. We’re so happy to be opening our doors to allow people to see what we’ve been creating tirelessly behind the scenes.

“We’re confident what we’ve created will be an unparalleled and thrilling first-class experience for all the family. These early trailblazers will be the first in Europe – never mind the UK – to try an experience like this, so we’re keen to hear what people think.”

The venue, which is being run by Manchester-based Rocafella Leisure and licensed by leading toy and game company Hasbro, will also house the UK’s first dedicated NERF retail store, selling hundreds of products as well as bespoke NERF AX merchandise.

true social, active play lifestyle brand

“For nearly 55 years, NERF has cemented its place in culture as a true social, active play lifestyle brand. NERF AX represents the culmination of this legacy, combining NERF product innovations with thrilling experiences, dynamic gaming and much more,” said Matt Proulx, Vice President, Global Experiences, Partnerships and Music at Hasbro.

“It’s heartening to see the early response, and we can’t wait for every fan – from NERF newbies to long-time players – to get their hearts pumping as they play through all that NERF AX has to offer.”

Visitors are in for a treat

Mark Whittaker, Executive Director – Property Investment & Management at Peel L&P said:

“The arrival of NERF Action Xperience firmly places Trafford Palazzo as a premium experiential offering with something for everyone. Those lucky enough to have a sneak preview of what NERF Action Xperience has in store before it fully opens in October are in for a treat. They are some of the first people in Europe to try an experience like this.

“We know NERF Action Experience is going to attract customers from far and wide to Trafford Palazzo where they can experience the array of entertainment and leisure offerings the venue now has to offer.”

Grand opening

NERF Action Xperience will have its Grand Opening at October half-term.

For more information, and to buy advance tickets, visit

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