Trafford Palazzo and Showcase are celebrating the brand’s four-week residency, with Showcase having made its North West debut at the UK’s first next generation retail and experience centre. Showcase ran four consecutive weekends of highly sought-after sample sales in Trafford Palazzo’s dedicated 6,960 sq ft white box promotional space, TP Glow.

Showcase hosted 10 leading luxury brands at Trafford Palazzo, including Sophia Webster, Reiss, Helmut Lang, Theory, Herschel, Olivia von Halle, and Matches. Visitors travelled from across the country – from as far as London – to buy exclusive ranges of products that were available for a matter of days. The Trafford Palazzo residency was one of the first of its kind by Showcase in the UK, following successful residencies in the likes of New York and Sydney, and achieved one of its highest conversion rates yet.

Utilising its unique intermediary position between brands and consumers, Showcase provides a space for luxury brands to help make room for new collections, clear seasonal inventory and archive pieces, and position the brand in front of new audiences. As well as Regent Street, the brand has a permanent store at Outlet Shopping at The O2 in London.